Expanding Corporate Training Capabilities in Canva, AI, Digital Marketing, and Hands-On Livestreaming

As artificial intelligence, digital communications, and e-commerce continue to transform how businesses engage with their customers, the capabilities of training professionals must also be continuously updated. At Lead-UP Academy, team development is not merely about expanding the number of experts. More importantly, it involves the continuous enhancement of professional expertise, practical experience, and the ability to translate knowledge into solutions aligned with real-world business operations.

Recently, Hoàng Minh Hải - a Senior Expert working with Lead-UP Academy in AI, Canva, communications, and content creation - officially joined the faculty of Canva Academy for SMEs. This marks a new milestone in his professional development while further strengthening Lead-UP Academy’s capacity to deliver training programmes in technology application and digital communications.

[Photo: Profile of Expert Hoàng Minh Hải published on the official page of Canva Academy for SMEs]

Extensive Practical Experience Across Multiple Sectors

As a Canva Ambassador in Vietnam since 2024 and a Digital Marketing lecturer at FPT Polytechnic College, Hoàng Minh Hải has accumulated many years of experience in operational management, consulting, and communications and marketing training across a wide range of sectors, including real estate, education, technology, retail, insurance, and e-commerce.

Throughout his work with businesses, educational institutions, and creative communities nationwide, he has consistently focused on highly applicable methods that enable learners not only to understand how to use digital tools but also to apply them directly in their professional roles.

Hoàng Minh Hải’s contribution will further enhance the depth of Lead-UP Academy’s training programmes in areas such as:

• Applying Canva and AI in the workplace;
• Designing professional communications content;
• Developing a consistent brand visual system;
• Optimising content creation efficiency;
• Strengthening communications and marketing capabilities in the digital environment.

The ultimate objective of our expert team is to help businesses develop content that reaches the right audiences, remains consistent with their brand identity, and generates tangible value for business operations.

Continuing to Strengthen Professional Expertise in Livestreaming

In addition to his expertise in Canva, AI, and Digital Marketing, Hoàng Minh Hải recently completed the Professional Development Programme in Livestreaming, certified by the Center for Testing of Broadcasting, Television and Electronic Information and the College of Television on 28 July 2026. This represents an important enhancement to his professional capabilities at a time when livestreaming is no longer merely a form of live broadcasting used to introduce or sell products. It is becoming a significant touchpoint in the customer journey, integrating content, visual presentation, technology, communication skills, audience interaction, and conversion capabilities.

In practice, many businesses have invested in equipment, platforms, and personnel, yet their livestreaming activities have still failed to achieve the expected results. The underlying causes are often not limited to technical issues. They may also include unclear objectives, inadequate scripts, inconsistent visual presentation, an inability to sustain audience engagement, and the absence of processes for measuring and improving performance after each livestreaming session.

Livestreaming training should therefore be approached as a comprehensive business and communications capability rather than merely as instruction in the use of technical tools.

[Photo: Certificate of Completion for the Professional Development Programme in Livestreaming awarded to Hoàng Minh Hải]

Combining Expertise with Thai Thu Marketing to Develop Hands-On Livestreaming Programmes

Building on the strategic partnership between Lead-UP Academy and Thai Thu Marketing, Hoàng Minh Hải’s enhanced professional capabilities create favourable conditions for the two organisations to continue researching, designing, and delivering practice-oriented livestreaming training programmes for businesses, marketing and sales teams, business owners, and individuals seeking to develop their brands across digital platforms.

Within this collaborative model, each party contributes a complementary set of capabilities:

• Hoàng Minh Hải focuses on Canva tools, AI applications, visual design, content development, and professional livestreaming implementation;
• Thái Thu – CEO of Thai Thu Marketing contributes expertise in marketing strategy, branding, customer insight, business coaching, and conversion optimisation;
• Lead-UP Academy is responsible for training-needs assessment, programme customisation, the development of practical scenarios, hands-on activities, feedback, and support for post-training application and capability transfer.

This combination of expertise aims to develop systematic livestreaming programmes covering the following core areas:

1. Identifying appropriate objectives, target customers, and livestreaming formats;

2. Developing themes, content, and broadcast scripts;

3. Designing visual assets, backgrounds, and communications materials using Canva and AI;

4. Developing on-camera presence and programme-hosting skills;

5. Engaging with audiences and managing questions, objections, and unexpected situations;

6. Developing effective calls to action and improving conversion performance;

7. Measuring results, evaluating performance, and making improvements after each livestreaming session;

8. Participating in simulations, recording practice sessions, receiving feedback, and repeating the exercise in class.

Each programme will be customised according to the sector, product, target customers, and current capabilities of the participating business. Learners will not simply listen to theoretical instruction; they will directly develop scripts, prepare visual materials, practise livestreaming, and receive structured feedback from the trainers.

Raising Team Standards – Ready to Support Businesses in a Changing Context

Hoàng Minh Hải’s appointment to the faculty of Canva Academy for SMEs and his completion of the Professional Development Programme in Livestreaming represent more than personal milestones. They also reflect Lead-UP Academy’s long-term direction of building a multidisciplinary expert team that continuously updates its understanding of technology, markets, and customer behaviour.

Building on its partnership with Thai Thu Marketing, Lead-UP Academy aims to develop integrated programmes combining Canva, AI, digital marketing, content creation, and hands-on livestreaming. The objective is not only to help learners master relevant tools but also to enable businesses to develop professional implementation capabilities—from setting objectives, understanding customers, and developing content and visual assets to managing interactions, improving conversions, and measuring performance.

If your business is seeking to strengthen its team’s digital communications capabilities, connect with Lead-UP Academy to assess your training needs and jointly design a programme aligned with your sector, products, target customers, and real-world operational requirements.

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