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“VIETNAMESE STEVE JOBSES” OR OUTSTANDING VIETNAMESE ORGANIZATIONS?
Steve Jobs is often regarded as a symbol of innovation and success in modern business history. However, according to Walter Isaacson’s analysis published in Harvard Business Review, the most valuable management lessons from Steve Jobs do not lie in his personal style or inspirational stories, but in the way he built an organization capable of generating innovation continuously and sustainably.
R&D 2026 | Upgrading the “Business Planning Skills” Program in the New Context
Markets are changing too rapidly. Customer behavior continues to shift. Pressure on revenue growth, customer retention, and competition is intensifying. Meanwhile, AI is beginning to directly impact how businesses analyze data, forecast growth, and manage team performance. As a result, the role of leadership teams and managers can no longer stop at merely “planning”; it must evolve into the capability of “managing growth execution,” especially at branch-level operations within service-oriented business organizations.
“Happiness begins from the heart” - An inspiration that drives transformation
In the service industry, many organizations aspire to build a professional, consistent, and distinctive service culture. However, a considerable number of businesses still begin this journey through rigid regulations, imposed standards, or control mechanisms that place increasing pressure on employees, particularly frontline staff who interact directly with customers. While such approaches may create short-term compliance, they rarely generate genuine transformation in mindset, emotions, and service behavior from within.
R&D CASE STUDY: Paddington Hotel Halong Bayview and the 21-Day Journey of Shaping a Heart-Centered Service Culture Identity
In many service-oriented businesses, particularly within the hospitality industry, corporate culture development is often discussed as a long-term objective. However, the greatest gap does not lie in the willingness to change, but in the organization’s ability to transform cultural values into consistent daily operational behaviors.
LEAD-UP ACADEMY: RESEARCH AND CONTINUOUS IMPROVEMENT IN TRAINING AND OPERATIONAL TRANSFORMATION
In training and operational consulting projects, the greatest challenge does not lie in designing content, but in the ability to transform that content into tangible changes in behavior and customer experience. For this reason, Lead-UP Academy approaches each program not as a standalone training course, but as a continuous R&D loop, in which real-world data from learners and operations plays a central role in guiding adjustment decisions.
R&D CASE STUDY: A COMPREHENSIVE STRATEGY FOR CUSTOMER EXPERIENCE MANAGEMENT (CXM) IN BANKING INDUSTRY
In the current period, the banking industry is witnessing a clear shift from competition based on products and interest rates toward competition driven by Customer Experience (CX). CX is no longer regarded as a supporting activity; it has become a core management capability that directly influences customer lifetime value, customer loyalty, and overall operational effectiveness.
