VI
EN
TALK SHOW | MARTECH & AI – THE TRANSFORMATION OF DIGITAL MARKETING IN THE DATA-DRIVEN ERA
In recent years, the rapid advancement of Artificial Intelligence (AI), Big Data, and Marketing Technology (Martech) platforms has been reshaping business operations and significantly influencing workforce demands. Many job roles are being redefined, while new competencies continue to emerge and become essential requirements for the next generation of professionals.
R&D 2026 | Upgrading the “Business Planning Skills” Program in the New Context
Markets are changing too rapidly. Customer behavior continues to shift. Pressure on revenue growth, customer retention, and competition is intensifying. Meanwhile, AI is beginning to directly impact how businesses analyze data, forecast growth, and manage team performance. As a result, the role of leadership teams and managers can no longer stop at merely “planning”; it must evolve into the capability of “managing growth execution,” especially at branch-level operations within service-oriented business organizations.
“Happiness begins from the heart” - An inspiration that drives transformation
In the service industry, many organizations aspire to build a professional, consistent, and distinctive service culture. However, a considerable number of businesses still begin this journey through rigid regulations, imposed standards, or control mechanisms that place increasing pressure on employees, particularly frontline staff who interact directly with customers. While such approaches may create short-term compliance, they rarely generate genuine transformation in mindset, emotions, and service behavior from within.
R&D CASE STUDY: Paddington Hotel Halong Bayview and the 21-Day Journey of Shaping a Heart-Centered Service Culture Identity
In many service-oriented businesses, particularly within the hospitality industry, corporate culture development is often discussed as a long-term objective. However, the greatest gap does not lie in the willingness to change, but in the organization’s ability to transform cultural values into consistent daily operational behaviors.
CONCLUDING A PROUD TRANSFORMATION JOURNEY AT PADDINGTON HOTEL HALONG BAYVIEW
After 60 days of implementation, the project “Standardizing Service Mindset and Behaviors while Creating Excellent Customer Experiences,” jointly conducted by Lead-UP Academy and Paddington Hotel Halong Bayview, officially concluded with the Closing Ceremony of the emulation campaign “Happiness Begins from the Heart” - an emotional event marking many proud milestones. This campaign represented a dramatic finishing stage of the 21-day transformation journey carried out throughout the hotel.
LEAD-UP ACADEMY ACCOMPANIES HUB FORUM 2026: PRESENT TO CONNECT – SPREAD VALUES – DEVELOP THE COMMUNITY
In the context where the business community, startups, and younger generations are facing profound changes in technology, markets, and customer behavior, community connection programs such as HUB FORUM 2026 are no longer merely places for networking or information sharing. More importantly, they serve as spaces where new mindsets are shaped, positive values are amplified, and the spirit of action for sustainable development in the era of AI & Blockchain is fostered.
