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R&D CASE STUDY: A COMPREHENSIVE STRATEGY FOR CUSTOMER EXPERIENCE MANAGEMENT (CXM) IN BANKING INDUSTRY
In the current period, the banking industry is witnessing a clear shift from competition based on products and interest rates toward competition driven by Customer Experience (CX). CX is no longer regarded as a supporting activity; it has become a core management capability that directly influences customer lifetime value, customer loyalty, and overall operational effectiveness.
R&D 2026: Developing the Outsourced Marketing Department Model
A New Approach to Optimizing Marketing Operations for Enterprises in the New Context. Based on the strategic collaboration between Lead-UP Academy and Thai Thu Marketing, our R&D team has jointly conducted research and expanded Lead-UP’s solution ecosystem with an effective and optimized model: the Outsourced Marketing Department.
R&D 2026 | The Journey of Capability Transformation and Heart-Centered Service at Lead-UP Academy
Over many years of delivering Learning & Development (L&D) programs for Vietnamese enterprises—particularly within service operations—Lead-UP Academy has consistently observed a recurring phenomenon: training programs are highly rated and widely shared, yet meaningful changes in day-to-day work practices emerge slowly and lack sustainability. Once a training program concludes and external experts withdraw, organizational behaviors often revert to their previous state.
R&D 2026 | From Practice-Based Research to the Banking Training Program Portfolio
In 2026, every bank already possesses clearly defined strategies and strategic directions. However, when examining these strategies closely, one critical aspect remains difficult to see clearly: organizational capability—the ability to translate strategy into consistent, day-to-day actions across every touchpoint.
Looking Back on a Proud Journey in 2025
The year 2025 marked a proud milestone in the formation and development journey of Lead-UP Academy – the Practice-Based Management Academy of Lead-UP. From the very beginning, we deliberately chose a clear and consistent operating philosophy...
Lead-UP Academy Implements On-the-Job Training & Coaching Program
With the aim of improving work efficiency, data processing quality, and management reporting capability of the Accounting – Finance Department, Lead-UP Academy has recently implemented an On-the-Job Training & Coaching (OJT) program with the theme “Applying AI to Enhance Performance”, designed exclusively for the Accounting – Finance Department (AFD) of Dong Do No.6 Construction Company.
