The year 2026 marks a period in which Vietnamese enterprises are simultaneously confronting multiple structural pressures: accelerating market dynamics, rising performance expectations, significant volatility in human resources, and an increasingly visible gap between strategy and execution. Within this context, Learning and Development (L&D) is no longer a supporting activity, but has become a critical factor in sustaining organizational competitiveness.
Over the past two years, artificial intelligence (AI) has rapidly become one of the most frequently discussed topics in executive meetings. Many organizations have invested significant time, budget, and attention in AI tools, digital platforms, and automation initiatives, driven by the expectation that technology will deliver higher productivity, greater operational efficiency, and more sustainable competitive advantage.
When the “Inspirational Leadership” training program for the leadership team of The Pearl Hội An came to an end, what stayed with us the most was not the knowledge delivered, but the shift we saw in the eyes, the attitudes, and the way leaders and managers began to ask questions. All of this reveals a clear truth: in today’s highly competitive landscape, no business can go far if its leaders remain still — stuck in place.
The foundational role of management knowledge cannot be denied: principles, models, and frameworks for motivation, delegation, control, and evaluation are all critical. But for senior leaders, if learning stops at “knowing,” then knowledge is nothing more than a well-decorated bookshelf—impressive in appearance but powerless against complex realities.
Today, as we step into the era of digital transformation and artificial intelligence (AI), many businesses are heavily investing in technology: ERP systems, big data, intelligent chatbots… Yet, there is an even more important “operating system” that is often overlooked—culture and ownership mindset. I once met a sales manager at a service company. He shared: “We have the latest technology, plenty of data, but the team still works with an employee-for-hire mentality—waiting for tasks, waiting for instructions. As a result, we fail to create any real differentiation from our competitors.”Today, as we enter the era of digital transformation and artificial intelligence (AI), many businesses have heavily invested in technology: ERP systems, big data, intelligent chatbots… Yet there is one critical “operating system” that is often overlooked—culture and an ownership mindset. I once spoke with a sales manager at a service company. He shared: “We already have new technology and plenty of data, but our team still works with an employee-for-hire mentality—waiting for tasks, waiting for instructions. As a result, we fail to create any real difference compared to our competitors.” That story strengthened my conviction: technology may accelerate a business, but people are the ones who set its true direction. That story reinforced my belief: technology can accelerate a business, but it is people who determine its direction.
When we consult and train businesses across various industries—from banking and telecommunications to logistics and hospitality—there is one question leaders often wrestle with: “How can we build a strong, cohesive corporate culture that also adapts swiftly to the digital and AI era?”