Today, as we enter the era of digital transformation and artificial intelligence (AI), many businesses have heavily invested in technology: ERP systems, big data, intelligent chatbots… Yet there is one critical “operating system” that is often overlooked—culture and an ownership mindset.
I once spoke with a sales manager at a service company. He shared: “We already have new technology and plenty of data, but our team still works with an employee-for-hire mentality—waiting for tasks, waiting for instructions. As a result, we fail to create any real difference compared to our competitors.”
That story strengthened my conviction: technology may accelerate a business, but people are the ones who set its true direction.

An employee with an ownership mindset no longer thinks, “This is the company’s job,” but instead sees it as their own responsibility. They act like an owner—taking accountability for results, making decisions with confidence, and staying committed to the organization’s goals.
Ownership culture is not a slogan on the wall. It is how each individual feels: “I can create value. I am accountable for both the success—and the failures—of my work.”
In a recent training session, I asked participants: “What makes you stay with your organization?” Many did not answer salary, but instead said: trust.
Trust that leaders are transparent and communicate openly. Trust that their voices are heard and valued. Trust that they have the freedom to try, to fail, and to learn from their own experiences.
When trust exists, employees are willing to think and act like owners.
An organization with an ownership culture cannot exist without effective communication. Communication here is not just announcements or instructions—it is dialogue: two-way, open, and empathetic.
In the age of AI, when data can provide faster answers than we can, it is empathy that makes people truly different. A leader who listens and puts themselves in employees’ shoes helps employees learn to empathize with customers and colleagues as well. This is the ripple effect of a positive culture.
No business can succeed if each department runs in different directions. When employees adopt an ownership mindset, they don’t just focus on personal KPIs—they see the bigger picture: organizational profitability and sustainable growth.
I often remind management trainees: “Don’t let your department become an island. See yourself as an internal business partner, collaborating to move the whole company forward.”
That is when ownership becomes an invisible yet priceless asset.
Ownership culture cannot be separated from accountability. Both success and failure must be transparent. True maturity is when an employee dares to take responsibility and say, “It’s on me.”
In today’s digital era, where data and AI can “shine a light” on every figure, transparency is more critical than ever. When every decision is shared, and every result is evaluated fairly, accountability fosters teamwork and fuels ambition.
Technology can make us faster, but only people with an ownership mindset can take an organization further. Ownership culture is the foundation that allows businesses to harness the power of AI and turn challenges into opportunities.
So, I want to leave business leaders, entrepreneurs, and middle managers with two questions:
Has your team truly developed an ownership mindset?
Have you created an environment where they can act like owners?
Start today. Build an ownership culture so your organization doesn’t just adapt—but thrives—in the AI era.
With respect,
Lead-UP Academy | "Learn to Act – Act to Lead"



The year 2026 marks a period in which Vietnamese enterprises are simultaneously confronting multiple structural pressures: accelerating market dynamics, rising performance expectations, significant volatility in human resources, and an increasingly visible gap between strategy and execution. Within this context, Learning and Development (L&D) is no longer a supporting activity, but has become a critical factor in sustaining organizational competitiveness.
Over the past two years, artificial intelligence (AI) has rapidly become one of the most frequently discussed topics in executive meetings. Many organizations have invested significant time, budget, and attention in AI tools, digital platforms, and automation initiatives, driven by the expectation that technology will deliver higher productivity, greater operational efficiency, and more sustainable competitive advantage.
When the “Inspirational Leadership” training program for the leadership team of The Pearl Hội An came to an end, what stayed with us the most was not the knowledge delivered, but the shift we saw in the eyes, the attitudes, and the way leaders and managers began to ask questions. All of this reveals a clear truth: in today’s highly competitive landscape, no business can go far if its leaders remain still — stuck in place.
The foundational role of management knowledge cannot be denied: principles, models, and frameworks for motivation, delegation, control, and evaluation are all critical. But for senior leaders, if learning stops at “knowing,” then knowledge is nothing more than a well-decorated bookshelf—impressive in appearance but powerless against complex realities.
When we consult and train businesses across various industries—from banking and telecommunications to logistics and hospitality—there is one question leaders often wrestle with: “How can we build a strong, cohesive corporate culture that also adapts swiftly to the digital and AI era?”
Once, in a conversation with the HR director of a large commercial bank, I asked: ‘What do you think is the most important factor when implementing AI into operations?’ He smiled and said: ‘Technology is not difficult, the real challenge is… the box in our heads.’ That statement reminded me of the book The Bottom of the Pool by Andy Andrews. He wrote that many people are proud of ‘thinking out of the box,’ but in fact, they are still limited by that very box. To truly break through, one must dare to step completely outside of it.