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ENIntroduction
About Us
Lead-UP Academy is a pioneering practice-based management academy in Vietnam, dedicated to consulting and corporate training with a practical – action-oriented – results-driven approach. With the mission of accompanying enterprises in optimizing resources and enhancing operational effectiveness, Lead-UP delivers in-house training programs designed with real-world relevance, enabling learners to “learn to act – act to lead”. The philosophy of Lead-UP Academy is to measure value by practical outcomes and to consider the growth of learners and businesses as the very growth of the Academy itself.
Learn to Act – Act to Lead. This slogan embodies our belief that learners not only acquire knowledge but are also trained to act effectively in real-world contexts. Once they act successfully, they gain the capability and confidence to lead, influence, and create sustainable value for their organizations.
Lead-UP Academy | Learn to Act – Act to Lead
Services
01Operations Management Consulting
LEAD-UP Academy partners with enterprises on the journey of standardization – optimization – and sustainable growth. We provide comprehensive solutions, ranging from designing operational processes and standardizing SOPs, advising on corporate culture, human resource management, and successor development, to managing exceptional customer experience, driving digital transformation & AI adoption, along with supporting entrepreneurship and SME development. Each solution is practically designed and result-oriented, enabling businesses to enhance their competitiveness and generate sustainable value.
View details02In-House Training
Lead-Up Academy’s In-house training programs are designed with a “hands-on and tailor-made” approach, closely aligned with the specific needs and challenges of each enterprise. Every course emphasizes practical application, integrating modern theoretical frameworks with realistic case studies and experiential learning. The ultimate goal is to empower leaders, managers, and employees to enhance competencies, improve performance, deliver outstanding customer experiences, and foster sustainable organizational growth in the digital transformation era.
View details03Outsourced Training Center
In the context where enterprises need to continuously enhance workforce capabilities while seeking to optimize internal resources, Lead-Up Academy introduces the "Outsourced Training Center" solution. This service functions as a professional in-house training unit, accompanying businesses from strategic planning, program design, and course delivery to training effectiveness evaluation and comprehensive L&D management.
View detailsStrategic Partners
News
R&D 2026 | From Practice-Based Research to the Banking Training Program Portfolio
In 2026, every bank already possesses clearly defined strategies and strategic directions. However, when examining these strategies closely, one critical aspect remains difficult to see clearly: organizational capability—the ability to translate strategy into consistent, day-to-day actions across every touchpoint.
Looking Back on a Proud Journey in 2025
The year 2025 marked a proud milestone in the formation and development journey of Lead-UP Academy – the Practice-Based Management Academy of Lead-UP. From the very beginning, we deliberately chose a clear and consistent operating philosophy...
Lead-UP Academy Implements On-the-Job Training & Coaching Program
With the aim of improving work efficiency, data processing quality, and management reporting capability of the Accounting – Finance Department, Lead-UP Academy has recently implemented an On-the-Job Training & Coaching (OJT) program with the theme “Applying AI to Enhance Performance”, designed exclusively for the Accounting – Finance Department (AFD) of Dong Do No.6 Construction Company.
Lead-UP Academy Ready to Accompany the Da Nang Young Entrepreneurs Association
On December 26, 2025, Lead-UP Academy officially became a member of the Da Nang Young Entrepreneurs Association. This is not merely our participation in a reputable organization within the business community of Da Nang City, but a deliberate choice of partnership with a clear orientation: to contribute professional expertise, share practical value, and together with the Association build a community of entrepreneurs who learn, take action, and develop sustainably.
R&D 2026 | The Ecosystem of Flagship Consulting & Training Programs by Lead-UP Academy
This article is synthesized from the R&D initiatives of Lead-UP Academy and is intended for organizations seeking to transition from topic-based training to a systemic, capability-based development approach—one that is measurable, sustainable, and capable of generating real organizational transformation.
R&D 2026: PRODUCTIVITY OPTIMIZATION SOLUTIONS FOR SERVICE COMPANY OPERATIONS
From Multi-Skilling Mindset to Lean Operations and AI Adoption. In the context where service companies are facing increasing pressure from rising operational costs, shortages of qualified talent, and ever-higher customer experience expectations, labor productivity has become a critical survival factor. However, productivity in service organizations cannot be improved merely by “working faster” or “pushing KPIs harder.”
Closing of the training program: “Awakening the service spirit – Spreading the beauty of Hoi An”
After a period of serious and focused implementation, the hands-on training program “Awakening the Service Spirit – Spreading the Beauty of Hoi An,” jointly organized by Lead-UP Academy, Hoi An Tourism – Service Joint Stock Company, and Hoi An Hotel, officially concluded, leaving positive impressions and meaningful transformations among the participating team.
Opening of the training program: “Awakening the service spirit – Spreading the beauty of Hoi An”
On December 20, 2025, Lead-UP Academy, in collaboration with Hoi An Tourism – Service Joint Stock Company, officially launched the training program “Awakening the Service Spirit – Spreading the Beauty of Hoi An.” The program is designed for the staff of the Hoi An Hotel Café, held in the presence of the Board of Management and representatives of relevant units.
R&D 2026 | Hospitality Training under the Outsourced Training Department Model
Vietnam’s Hospitality and Tourism sector is entering a fundamentally new stage of development. Recent recovery should no longer be interpreted merely as an effort to restore occupancy levels, but rather as a comprehensive challenge of enhancing operational standards, repositioning customer experience, and developing a sustainable workforce amid the following conditions...
2026 and the New Capability Race in the Telecommunications – ICT Industry
Over the past three years, the Telecommunications – Information & Communications Technology (ICT) industry has entered a phase of “mandatory restructuring.” The market is saturated, competition in data services is increasingly fierce, and customer behavior is changing faster than the speed of infrastructure upgrades. AI is disrupting how businesses operate. And notably, group–corporation structures are continuously merging, streamlining, and redesigning processes.
Closing Ceremony of the “Inspirational Leadership” Training Program for the Management Team of The Pearl Hội An
On the afternoon of November 26, 2025, at The Pearl Hội An Hotel, the “Inspirational Leadership” training program delivered by Lead-UP Academy officially concluded after two days of intensive, practical, and highly interactive learning.
Opening Ceremony of the “Inspirational Leadership” Training Program for the Management Team of The Pearl Hội An
On November 25, 2025, at The Pearl Hội An Hotel, Lead-UP Academy officially launched the training program “Inspirational Leadership,” designed specifically for the hotel’s management and leadership team. The program aims to strengthen leadership capability, managerial thinking, and the ability to create positive influence within a high-standard hospitality environment.
Lead-UP Academy is honored to accompany TPBank Da Nang in the “5 NOs” training program
On November 23, 2025, Lead-UP Academy officially accompanied TPBank Da Nang in the training program “Communication Skills & Customer Complaint Handling” – a course developed based on detailed TNA results, learner surveys, mystery shopper findings, and the practical needs of the Da Nang cluster. This program was directly delivered by Lecturer Phạm Tô Hoài (Consultant and Trainer at Lead-UP Academy).
“Personal Development – Confidence for Career Success” Training Program for Students of the Faculty of International Studies – Hue University
The training program “Personal Development – Confidence for Career Success” was delivered to nearly 100 students. This program is part of the collaboration aimed at enhancing career readiness and helping students build a strong personal foundation in an increasingly competitive job market.
Signing Ceremony between Lead-UP Academy and the Faculty of International Studies – Hue University
On November 19, 2025, in Hue, Lead-UP Academy and the Faculty of International Studies – Hue University officially signed a strategic Memorandum of Understanding. This event marks an important milestone, establishing a long-term partnership between the two institutions in enhancing training quality, strengthening business connections, and developing young human resources in Central Vietnam.
Lead-UP Academy and Thai Thu Marketing sign a strategic cooperation agreement for enterprise training and consulting development
On November 19, 2025, in Hue, the Practical Management Academy Lead-UP (Lead-UP Academy) and Thai Thu Media & Entertainment Co., Ltd. (Thai Thu Marketing) officially signed a Memorandum of Understanding for strategic cooperation, marking an important milestone in their journey to create value for the Vietnamese business community.
Outsourced training department – A comprehensive solution for modern enterprises
From practical research to an all-in-one, action-oriented training solution – designed to optimize resources, enhance capabilities, and build a leading workforce. In the context of lean operations and resource optimization, many organizations aspire to develop their workforce but lack a dedicated training department. In reality, most businesses assign training responsibilities to concurrent employees — resulting in programs that are often formalistic, insufficiently in-depth, and not aligned with the business strategy of each department.
Closing Ceremony of the Training Program “Effective Enrollment Consulting” for the Admissions Department of Sky-Line Education System
On the afternoon of November 2, 2025, in Da Nang, the training program “Effective Enrollment Consulting – Empathy, Commitment, Companionship,” jointly organized by Lead-UP Academy and the Sky-Line Education System, officially concluded after two days of dynamic, practical, and inspiring learning.
Opening Ceremony of the Training Program “Effective Enrollment Consulting” for the Admissions Team of Sky-Line Education System
On the morning of November 1, 2025, in Da Nang, the atmosphere at the Sky-Line Education System was filled with excitement and positive energy as Lead-UP Academy officially launched the training program “Effective Enrollment Consulting.”
Reimagining Admissions with Sky-Line – Putting Parents and Students at the Center
In its ongoing journey to nurture genuine educational values, Sky-Line Education System continues to advance with a special training program designed exclusively for its Admissions Team, titled “Effective Admissions Consulting – Empathy, Commitment, and Companionship”, led by Expert Phạm Tô Hoài from the Lead-UP Academy for Practical Management.
REVEALING THE SECRET BEHIND THE SUCCESS OF HUNG PHAT REAL ESTATE’S PRACTICAL TRAINING PROGRAM
The training program “Standardizing Service Mindset & Behavior – Managing Exceptional Customer Experience”, designed and delivered by Lead-UP Academy, has officially concluded with highly positive feedback and strong appreciation from both Hung Phat Real Estate’s Board of Directors and all participating learners.
Closing Ceremony of the Training Program “Standardizing Service Mindset, Behaviors & Managing Excellent Customer Experience” at Hung Phat Real Estate System
After two energetic and inspiring days of learning, the training program “Standardizing Service Mindset, Behaviors & Managing Excellent Customer Experience”, exclusively designed by Lead-UP Academy for Hung Phat Real Estate System, officially came to a close — leaving participants with lasting impressions and valuable lessons.
Opening Ceremony of the Training Program “Standardizing Service Mindset, Behaviors, and Managing Excellent Customer Experience” at Hung Phat Real Estate System
Today, at the headquarters of Hung Phat Real Estate System, the atmosphere was vibrant and full of energy as Lead-UP Academy officially launched the training program “Standardizing Service Mindset, Behaviors, and Managing Excellent Customer Experience.” This program was exclusively designed by Expert Pham To Hoai and the Lead-UP team specifically for Hung Phat, with the goal of standardizing service behaviors and building a unique customer experience culture of excellence.
CELEBRATING VIETNAM ENTREPRENEURS’ DAY – OCTOBER 13
October 13 marks a special occasion to honor and pay tribute to Vietnamese entrepreneurs – those who have been at the forefront of the nation’s economic journey, creating jobs, nurturing aspirations for growth, and contributing to the proud legacy of Vietnam in the era of global integration.
COLLABORATION BETWEEN LEAD-UP ACADEMY & ENTREPRENEUR NGUYEN THI ANH DAO (UNITED KINGDOM)
Expanding the Gateway for Practical Training and International Business Connection
LEAD-UP ACADEMY AND GREENWICH VIETNAM UNIVERSITY DISCUSS COLLABORATION TO DEVELOP PRACTICAL SKILLS AND CAREER COMPETENCIES FOR STUDENTS
In an open and positive spirit, Lead-UP Academy had a meeting with Greenwich Vietnam University – Da Nang Campus to discuss directions for collaboration in skill training, career development, and enterprise connection for students.
THE 21-DAY JOURNEY OF HEALING WITH A COMPASSIONATE HEART AT VIET AN EYE HOSPITAL – DANANG, VIETNAM
And on this meaningful day, in Da Nang, we – the Lead-UP Academy team – together with Viet An Eye Hospital Danang, concluded a warm, human-centered, and deeply emotional journey through the “Customer Experience Management Excellence” Project and the “21 Days of Healing with a Compassionate Heart” Campaign.
LEAD-UP ACADEMY AND FPT UNIVERSITY DA NANG DISCUSS COMPREHENSIVE COLLABORATION FOR YOUTH DEVELOPMENT
In a spirit of openness and sustainable partnership, Lead-UP Academy held a working session with FPT University Da Nang to explore opportunities for a comprehensive collaboration in training, student development, and enterprise connection.
LEAD-UP ACADEMY AND FPT POLYTECHNIC EXPAND COLLABORATION TO DEVELOP PRACTICAL HUMAN RESOURCES
In a spirit of openness and sincerity, the meeting between Lead-UP Academy and FPT Polytechnic Da Nang took place with a shared commitment to developing a generation of dynamic, creative students who are ready to meet real-world business demands.
Lead-UP Academy Welcomes Dr. Gilbert Ng
In 2015, Expert Pham To Hoai first met Mr. Gilbert Ng in Vietnam, when he invited him to conduct a leadership development program for the executive team of Vingroup. Later, in 2021, Mr. Hoai once again invited Dr. Gilbert to participate in the program “Accompanying Vietnamese Entrepreneurs”, where his insightful, practical, and inspiring teaching style left a strong impression.
Welcome Dr. Pham Thi Dau Tan to Lead-UP Academy
In the world of management, digital transformation, and team development, there are individuals who not only conduct research but also turn knowledge into practical action. Dr. Pham Thi Dau Tan, currently working at MGEN Group (France), is one of those experts — a researcher, Agile Framework specialist, and Business Analyst with a systematic mindset and an international vision.
Welcome Culinary Expert Le Phuoc Diep to Lead-UP Academy
In the journey of developing human capability for the Hospitality – Service – Culinary industries, Lead-UP Academy believes that the best teachers are those who have lived the profession and mastered it through real experience. It is our great honor to welcome Culinary Expert Le Phuoc Diep – Director of Food & Beverage at Wyndham Danang Golden Bay Hotel – as a Training and Consulting Expert for Lead-UP Academy’s practical programs in Hotel, Service, and High-End Culinary Management.
Welcome Trainer & Business Coach Thai Thu, Thai Thu Marketing, and 3T Academy as Strategic Partners of Lead-UP Academy
We are delighted to welcome Trainer & Business Coach Thai Thu and announce the strategic partnership between Thai Thu Marketing, 3T Academy, and Lead-UP Academy — two leading training and consulting organizations in Central Vietnam.
Welcome Businesswoman Nguyen Thi Anh Dao (Anh Carrick) and C&T Accountants to Lead-UP Academy
On its journey to expanding a global network of experts, Lead-UP Academy is honored to welcome Businesswoman Nguyen Thi Anh Dao (Anh Carrick) – Chief Financial Officer of C&T Accountants Ltd (United Kingdom) – and the C&T Accountants team as the Academy’s strategic partner in Europe.
Lead-UP Academy is delighted to announce the collaboration of Expert Pham To Hoai
To become a provider of practical consulting and training services, Lead-UP Academy consistently seeks and collaborates with highly experienced experts to deliver the most meaningful and actionable value to the business community. It is therefore a great honor that Lead-UP recently welcomed the collaboration of Expert Phạm Tô Hoài — a professional who has devoted nearly 20 years to the field of corporate training and management consulting.
The Story of CEO Lê Thị Ngọc Huyền – A Companion in Building Lead-UP
In the journey of establishing and developing Lead-UP Academy of Practical Management, we have always believed: a strong organization begins with strong people. One of the greatest inspirations for that belief is CEO Lê Thị Ngọc Huyền.
Lead-UP Academy is honored to welcome Dr. Trần Phương Lan – Certified Customer Experience Professional (CCXP)
On our journey to become the leading hands-on management academy in Vietnam, Lead-UP Academy is committed to partnering with renowned and influential experts, both locally and internationally. These collaborations are not only about enhancing training quality but also about giving Vietnamese enterprises access to advanced, practical, and highly applicable management knowledge.
R&D at Lead-UP: Developing the Case Card Training Method
At Lead-UP Academy, we have repeatedly observed a common reality during training sessions with service enterprises: each employee handles situations differently. Some are flexible and skillful; others rigidly follow SOPs, or even become confused and respond defensively. The result? Service quality becomes inconsistent, customer experiences lack uniformity, and businesses struggle to establish their own “standard” of service.
Kick-off Ceremony of the “21 Days of Healing with a Compassionate Heart” Campaign
On September 13, 2025, at Viet An Eye Hospital Da Nang, the Kick-off Ceremony of the “21 Days of Healing with a Compassionate Heart” Campaign took place in a solemn, determined, and inspiring atmosphere. This event followed immediately after the training program “Excellence in Customer Experience Management”, designed and delivered exclusively for the hospital by the experts and associates of Lead-UP Academy.
Applying Game Theory in Training: Turning Classrooms into Engaging and Dynamic Arenas
Over many years of delivering practical training, the experts at Lead-UP Academy have often witnessed the same scene: a quiet classroom, learners diligently listening and taking notes, yet lacking genuine excitement and active participation. We asked ourselves: How can we create a learning environment where participants not only listen, but truly engage, interact, and experience the classroom as something memorable?
2-Day Training at Viet An Eye Hospital Da Nang: Kick-off of the “21 Days of Healing with a Compassionate Heart” Journey
Over the past two days, Lead-UP Academy has partnered with the entire team of doctors, nurses, technicians, and frontline staff at Viet An Eye Hospital Da Nang in the training program “Excellence in Customer Experience Management” – a program tailor-made to fit the hospital’s specific operations.
Why Does a Training Academy Need R&D?
In today’s era, where businesses are facing unprecedented disruptions – from digital transformation and global competition to the ever-increasing expectations of customers and employees – we believe training can no longer stop at simply “delivering knowledge” as it once did.
