Lead-UP Academy is a pioneering practice-based management academy in Vietnam, dedicated to consulting and corporate training with a practical – action-oriented – results-driven approach. With the mission of accompanying enterprises in optimizing resources and enhancing operational effectiveness, Lead-UP delivers in-house training programs designed with real-world relevance, enabling learners to “learn to act – act to lead”. The philosophy of Lead-UP Academy is to measure value by practical outcomes and to consider the growth of learners and businesses as the very growth of the Academy itself.
Learn to Act – Act to Lead. This slogan embodies our belief that learners not only acquire knowledge but are also trained to act effectively in real-world contexts. Once they act successfully, they gain the capability and confidence to lead, influence, and create sustainable value for their organizations.
Lead-UP Academy | Learn to Act – Act to Lead
LEAD-UP Academy partners with enterprises on the journey of standardization – optimization – and sustainable growth. We provide comprehensive solutions, ranging from designing operational processes and standardizing SOPs, advising on corporate culture, human resource management, and successor development, to managing exceptional customer experience, driving digital transformation & AI adoption, along with supporting entrepreneurship and SME development. Each solution is practically designed and result-oriented, enabling businesses to enhance their competitiveness and generate sustainable value.
View detailsLead-Up Academy’s In-house training programs are designed with a “hands-on and tailor-made” approach, closely aligned with the specific needs and challenges of each enterprise. Every course emphasizes practical application, integrating modern theoretical frameworks with realistic case studies and experiential learning. The ultimate goal is to empower leaders, managers, and employees to enhance competencies, improve performance, deliver outstanding customer experiences, and foster sustainable organizational growth in the digital transformation era.
View detailsIn the context where enterprises need to continuously enhance workforce capabilities while seeking to optimize internal resources, Lead-Up Academy introduces the "Outsourced Training Center" solution. This service functions as a professional in-house training unit, accompanying businesses from strategic planning, program design, and course delivery to training effectiveness evaluation and comprehensive L&D management.
View details

















In training and operational consulting projects, the greatest challenge does not lie in designing content, but in the ability to transform that content into tangible changes in behavior and customer experience. For this reason, Lead-UP Academy approaches each program not as a standalone training course, but as a continuous R&D loop, in which real-world data from learners and operations plays a central role in guiding adjustment decisions.
After one week of implementing Phase 1 of the project “Standardizing Mindsets and Service Behaviors – Creating Outstanding Customer Experiences,” Lead-UP Academy, in collaboration with the Board of Management of Paddington Hotel Halong Bayview, conducted an online review meeting to reflect on the achievements of Phase 1 and align on the direction for the next phase.
Innovating Methodology – Enhancing Effectiveness – Driving Practical Transformation The training program “Sales Skills and Relationship Building” at BIDV Bac Quang Binh, implemented by Lead-UP Academy, applies Game-Based Learning to transform sales mindset and enhance practical financial advisory capabilities.
Bringing Training into Operations – Shaping a Distinctive Paddington Service Culture Immediately following the completion of the training series “Standardizing Service Mindset and Behaviors, and Creating Exceptional Customer Experiences,” Lead-UP Academy, in collaboration with Paddington Hotel Halong Bayview, officially launched the emulation campaign titled “Happiness Begins from the Heart” - a key initiative aimed at bringing all training content into real operational practice.
From Employee Experience to the Foundation of Exceptional Customer Experience Ha Long, April 2026 – Following the completion of two training classes for the Board of Directors, management team, and frontline staff, Lead-UP Academy continues its collaboration with Paddington Hotel Halong Bayview to implement Class 3 within the program series “Standardizing Service Mindset and Behaviors, and Creating Exceptional Customer Experiences”, targeting support and office staff. The class continues to be led by Mr. Pham To Hoai – Founder, and Ms. Le Thi Ngoc Huyen – COO of Lead-UP Academy.
Spreading a heartfelt service culture to frontline employees Ha Long, April 15, 2026 – Following the success of the first training class for the Board of Directors and management team of Paddington Hotel Halong Bayview, Lead-UP Academy has continued with the implementation of Class 2 in the program series titled “Standardizing Service Mindset and Behaviors, and Creating Exceptional Customer Experiences”, with a primary focus on frontline staff who directly serve customers
At Paddington Hotel Halong Bayview: Towards Standardization and the Creation of Exceptional Customer Experiences Ha Long, April 13, 2026 – Paddington Hotel Halong Bayview has officially launched the training series titled “Standardizing Service Mindset and Behaviors, and Creating Exceptional Customer Experiences”, marking the beginning of a comprehensive service quality enhancement project for 2026.
Within the framework of the BEEMATCHING 2026 – FIND YOUR HIVE program, Lead-UP Academy has officially signed a Memorandum of Understanding (MOU) with FPT Polytechnic Da Nang, marking an important milestone in its strategy to connect education with real-world business practice.
Continuing the journey of implementing the project “Operational Strategy Consulting and Customer Experience Management”, Mr. Phạm Tô Hoài – Solutions Director and Project Lead – together with Ms. Lê Thị Ngọc Huyền – Chief Executive Officer of Lead-UP Academy – continued their on-site engagement and immersive experience at Tam Thanh Beach Resort & Spa, the final destination of Phase 1 of this meaningful project. If each property within the system carries its own distinct character, Tam Thanh Beach Resort & Spa leaves a particularly unique impression. It is not defined by sophistication or grandeur, but by a service environment deep enough for one to genuinely feel the sincerity and warmth in every interaction.
Following the implementation of the project “Operational Strategy Consulting and Customer Experience Management”, Lead-UP Academy had the opportunity to collaborate with Hoi An Historic Hotel during the initial phase of the project, which involved on-site assessment and practical working sessions at the property.
After a period of thorough preparation, Lead-UP Academy has officially launched the project “Operational Strategy Consulting and Customer Experience Management”, exclusively designed for Hoi An Tourism – Service Joint Stock Company. Within the framework of this project, Mr. Phạm Tô Hoài (Lead Consultant) and Ms. Lê Thị Ngọc Huyền – Chief Executive Officer of Lead-UP Academy – conducted on-site assessments at three properties within the company’s system, including: Hoi An Beach Resort, Hoi An Historic Hotel, and Tam Thanh Beach Resort & Spa.
Following the success of the previous class, Lead-UP Practical Management Academy continues to collaborate with Viettel Hue to implement the next class in the training series “Communication and Customer Care Skills” for the technical workforce, with the objective of expanding coverage, standardizing competencies, and ensuring consistency in customer service delivery at the local level.
In order to enhance standardized communication skills and improve the effectiveness of customer care activities at the local level for the technical workforce, Lead-UP Practical Management Academy is honored to collaborate with Viettel Hue in delivering the training series titled “Communication and Customer Care Skills.” At the opening session, the class was honored to welcome the presence of Mr. Nguyen Phuc Bao Huy – Deputy Director of Technical Division, and Ms. Chau Thi Ngoc Hai – Head of General Administration Department of Viettel Hue.
Lead-UP Academy has officially launched the consulting and training project titled “Standardizing Service Mindset and Behaviors – Creating Customer Experience Excellence”, together with the internal engagement campaign “Happiness Begins from the Heart” dedicated to Paddington Hotel Halong Bayview.
In the current period, the banking industry is witnessing a clear shift from competition based on products and interest rates toward competition driven by Customer Experience (CX). CX is no longer regarded as a supporting activity; it has become a core management capability that directly influences customer lifetime value, customer loyalty, and overall operational effectiveness.
A New Approach to Optimizing Marketing Operations for Enterprises in the New Context. Based on the strategic collaboration between Lead-UP Academy and Thai Thu Marketing, our R&D team has jointly conducted research and expanded Lead-UP’s solution ecosystem with an effective and optimized model: the Outsourced Marketing Department.
Over many years of delivering Learning & Development (L&D) programs for Vietnamese enterprises—particularly within service operations—Lead-UP Academy has consistently observed a recurring phenomenon: training programs are highly rated and widely shared, yet meaningful changes in day-to-day work practices emerge slowly and lack sustainability. Once a training program concludes and external experts withdraw, organizational behaviors often revert to their previous state.
In 2026, every bank already possesses clearly defined strategies and strategic directions. However, when examining these strategies closely, one critical aspect remains difficult to see clearly: organizational capability—the ability to translate strategy into consistent, day-to-day actions across every touchpoint.
The year 2025 marked a proud milestone in the formation and development journey of Lead-UP Academy – the Practice-Based Management Academy of Lead-UP. From the very beginning, we deliberately chose a clear and consistent operating philosophy...
With the aim of improving work efficiency, data processing quality, and management reporting capability of the Accounting – Finance Department, Lead-UP Academy has recently implemented an On-the-Job Training & Coaching (OJT) program with the theme “Applying AI to Enhance Performance”, designed exclusively for the Accounting – Finance Department (AFD) of Dong Do No.6 Construction Company.
On December 26, 2025, Lead-UP Academy officially became a member of the Da Nang Young Entrepreneurs Association. This is not merely our participation in a reputable organization within the business community of Da Nang City, but a deliberate choice of partnership with a clear orientation: to contribute professional expertise, share practical value, and together with the Association build a community of entrepreneurs who learn, take action, and develop sustainably.
This article is synthesized from the R&D initiatives of Lead-UP Academy and is intended for organizations seeking to transition from topic-based training to a systemic, capability-based development approach—one that is measurable, sustainable, and capable of generating real organizational transformation.
From Multi-Skilling Mindset to Lean Operations and AI Adoption. In the context where service companies are facing increasing pressure from rising operational costs, shortages of qualified talent, and ever-higher customer experience expectations, labor productivity has become a critical survival factor. However, productivity in service organizations cannot be improved merely by “working faster” or “pushing KPIs harder.”
After a period of serious and focused implementation, the hands-on training program “Awakening the Service Spirit – Spreading the Beauty of Hoi An,” jointly organized by Lead-UP Academy, Hoi An Tourism – Service Joint Stock Company, and Hoi An Hotel, officially concluded, leaving positive impressions and meaningful transformations among the participating team.
On December 20, 2025, Lead-UP Academy, in collaboration with Hoi An Tourism – Service Joint Stock Company, officially launched the training program “Awakening the Service Spirit – Spreading the Beauty of Hoi An.” The program is designed for the staff of the Hoi An Hotel Café, held in the presence of the Board of Management and representatives of relevant units.
Vietnam’s Hospitality and Tourism sector is entering a fundamentally new stage of development. Recent recovery should no longer be interpreted merely as an effort to restore occupancy levels, but rather as a comprehensive challenge of enhancing operational standards, repositioning customer experience, and developing a sustainable workforce amid the following conditions...
Over the past three years, the Telecommunications – Information & Communications Technology (ICT) industry has entered a phase of “mandatory restructuring.” The market is saturated, competition in data services is increasingly fierce, and customer behavior is changing faster than the speed of infrastructure upgrades. AI is disrupting how businesses operate. And notably, group–corporation structures are continuously merging, streamlining, and redesigning processes.
On the afternoon of November 26, 2025, at The Pearl Hội An Hotel, the “Inspirational Leadership” training program delivered by Lead-UP Academy officially concluded after two days of intensive, practical, and highly interactive learning.
On November 25, 2025, at The Pearl Hội An Hotel, Lead-UP Academy officially launched the training program “Inspirational Leadership,” designed specifically for the hotel’s management and leadership team. The program aims to strengthen leadership capability, managerial thinking, and the ability to create positive influence within a high-standard hospitality environment.
On November 23, 2025, Lead-UP Academy officially accompanied TPBank Da Nang in the training program “Communication Skills & Customer Complaint Handling” – a course developed based on detailed TNA results, learner surveys, mystery shopper findings, and the practical needs of the Da Nang cluster. This program was directly delivered by Lecturer Phạm Tô Hoài (Consultant and Trainer at Lead-UP Academy).
The training program “Personal Development – Confidence for Career Success” was delivered to nearly 100 students. This program is part of the collaboration aimed at enhancing career readiness and helping students build a strong personal foundation in an increasingly competitive job market.
On November 19, 2025, in Hue, Lead-UP Academy and the Faculty of International Studies – Hue University officially signed a strategic Memorandum of Understanding. This event marks an important milestone, establishing a long-term partnership between the two institutions in enhancing training quality, strengthening business connections, and developing young human resources in Central Vietnam.
On November 19, 2025, in Hue, the Practical Management Academy Lead-UP (Lead-UP Academy) and Thai Thu Media & Entertainment Co., Ltd. (Thai Thu Marketing) officially signed a Memorandum of Understanding for strategic cooperation, marking an important milestone in their journey to create value for the Vietnamese business community.
From practical research to an all-in-one, action-oriented training solution – designed to optimize resources, enhance capabilities, and build a leading workforce. In the context of lean operations and resource optimization, many organizations aspire to develop their workforce but lack a dedicated training department. In reality, most businesses assign training responsibilities to concurrent employees — resulting in programs that are often formalistic, insufficiently in-depth, and not aligned with the business strategy of each department.
On the afternoon of November 2, 2025, in Da Nang, the training program “Effective Enrollment Consulting – Empathy, Commitment, Companionship,” jointly organized by Lead-UP Academy and the Sky-Line Education System, officially concluded after two days of dynamic, practical, and inspiring learning.
On the morning of November 1, 2025, in Da Nang, the atmosphere at the Sky-Line Education System was filled with excitement and positive energy as Lead-UP Academy officially launched the training program “Effective Enrollment Consulting.”
In its ongoing journey to nurture genuine educational values, Sky-Line Education System continues to advance with a special training program designed exclusively for its Admissions Team, titled “Effective Admissions Consulting – Empathy, Commitment, and Companionship”, led by Expert Phạm Tô Hoài from the Lead-UP Academy for Practical Management.
The training program “Standardizing Service Mindset & Behavior – Managing Exceptional Customer Experience”, designed and delivered by Lead-UP Academy, has officially concluded with highly positive feedback and strong appreciation from both Hung Phat Real Estate’s Board of Directors and all participating learners.
After two energetic and inspiring days of learning, the training program “Standardizing Service Mindset, Behaviors & Managing Excellent Customer Experience”, exclusively designed by Lead-UP Academy for Hung Phat Real Estate System, officially came to a close — leaving participants with lasting impressions and valuable lessons.
Today, at the headquarters of Hung Phat Real Estate System, the atmosphere was vibrant and full of energy as Lead-UP Academy officially launched the training program “Standardizing Service Mindset, Behaviors, and Managing Excellent Customer Experience.” This program was exclusively designed by Expert Pham To Hoai and the Lead-UP team specifically for Hung Phat, with the goal of standardizing service behaviors and building a unique customer experience culture of excellence.
October 13 marks a special occasion to honor and pay tribute to Vietnamese entrepreneurs – those who have been at the forefront of the nation’s economic journey, creating jobs, nurturing aspirations for growth, and contributing to the proud legacy of Vietnam in the era of global integration.
Expanding the Gateway for Practical Training and International Business Connection
In an open and positive spirit, Lead-UP Academy had a meeting with Greenwich Vietnam University – Da Nang Campus to discuss directions for collaboration in skill training, career development, and enterprise connection for students.
And on this meaningful day, in Da Nang, we – the Lead-UP Academy team – together with Viet An Eye Hospital Danang, concluded a warm, human-centered, and deeply emotional journey through the “Customer Experience Management Excellence” Project and the “21 Days of Healing with a Compassionate Heart” Campaign.
In a spirit of openness and sustainable partnership, Lead-UP Academy held a working session with FPT University Da Nang to explore opportunities for a comprehensive collaboration in training, student development, and enterprise connection.
In a spirit of openness and sincerity, the meeting between Lead-UP Academy and FPT Polytechnic Da Nang took place with a shared commitment to developing a generation of dynamic, creative students who are ready to meet real-world business demands.
In 2015, Expert Pham To Hoai first met Mr. Gilbert Ng in Vietnam, when he invited him to conduct a leadership development program for the executive team of Vingroup. Later, in 2021, Mr. Hoai once again invited Dr. Gilbert to participate in the program “Accompanying Vietnamese Entrepreneurs”, where his insightful, practical, and inspiring teaching style left a strong impression.
In the world of management, digital transformation, and team development, there are individuals who not only conduct research but also turn knowledge into practical action. Dr. Pham Thi Dau Tan, currently working at MGEN Group (France), is one of those experts — a researcher, Agile Framework specialist, and Business Analyst with a systematic mindset and an international vision.
In the journey of developing human capability for the Hospitality – Service – Culinary industries, Lead-UP Academy believes that the best teachers are those who have lived the profession and mastered it through real experience. It is our great honor to welcome Culinary Expert Le Phuoc Diep – Director of Food & Beverage at Wyndham Danang Golden Bay Hotel – as a Training and Consulting Expert for Lead-UP Academy’s practical programs in Hotel, Service, and High-End Culinary Management.
We are delighted to welcome Trainer & Business Coach Thai Thu and announce the strategic partnership between Thai Thu Marketing, 3T Academy, and Lead-UP Academy — two leading training and consulting organizations in Central Vietnam.
On its journey to expanding a global network of experts, Lead-UP Academy is honored to welcome Businesswoman Nguyen Thi Anh Dao (Anh Carrick) – Chief Financial Officer of C&T Accountants Ltd (United Kingdom) – and the C&T Accountants team as the Academy’s strategic partner in Europe.
It is therefore a great honor for Lead-UP to officially welcome the collaboration of Phạm Tô Hoài as Lead-UP Academy’s Chairman—an expert who has devoted nearly 20 years to the field of corporate training and management consulting.
In the journey of establishing and developing Lead-UP Academy of Practical Management, we have always believed: a strong organization begins with strong people. One of the greatest inspirations for that belief is COO Lê Thị Ngọc Huyền.
On our journey to become the leading hands-on management academy in Vietnam, Lead-UP Academy is committed to partnering with renowned and influential experts, both locally and internationally. These collaborations are not only about enhancing training quality but also about giving Vietnamese enterprises access to advanced, practical, and highly applicable management knowledge.
At Lead-UP Academy, we have repeatedly observed a common reality during training sessions with service enterprises: each employee handles situations differently. Some are flexible and skillful; others rigidly follow SOPs, or even become confused and respond defensively. The result? Service quality becomes inconsistent, customer experiences lack uniformity, and businesses struggle to establish their own “standard” of service.
On September 13, 2025, at Viet An Eye Hospital Da Nang, the Kick-off Ceremony of the “21 Days of Healing with a Compassionate Heart” Campaign took place in a solemn, determined, and inspiring atmosphere. This event followed immediately after the training program “Excellence in Customer Experience Management”, designed and delivered exclusively for the hospital by the experts and associates of Lead-UP Academy.
Over many years of delivering practical training, the experts at Lead-UP Academy have often witnessed the same scene: a quiet classroom, learners diligently listening and taking notes, yet lacking genuine excitement and active participation. We asked ourselves: How can we create a learning environment where participants not only listen, but truly engage, interact, and experience the classroom as something memorable?
Over the past two days, Lead-UP Academy has partnered with the entire team of doctors, nurses, technicians, and frontline staff at Viet An Eye Hospital Da Nang in the training program “Excellence in Customer Experience Management” – a program tailor-made to fit the hospital’s specific operations.
In today’s era, where businesses are facing unprecedented disruptions – from digital transformation and global competition to the ever-increasing expectations of customers and employees – we believe training can no longer stop at simply “delivering knowledge” as it once did.