The training program “Standardizing Service Mindset & Behavior – Managing Exceptional Customer Experience”, designed and delivered by Lead-UP Academy, has officially concluded with highly positive feedback and strong appreciation from both Hung Phat Real Estate’s Board of Directors and all participating learners.
More than just a training course, this was truly a transformative journey of mindset and behavior, helping Hung Phat’s team reimagine the entire customer experience and build a distinctive “Hung Phat Service Culture” – heartfelt, professional, and unique.

Behind every engaging classroom moment was a meticulous and well-coordinated preparation process from both sides:
Lead-UP Academy conducted mystery customer experiences to understand the real “pain points” of Hung Phat’s clients.
A pre-training survey was carried out to identify the specific needs, expectations, and current skill levels of each learner group.
The Hung Phat organizing team worked seamlessly across logistics, internal communications, and learner support.
This alignment created the foundation for a program that is practical, experiential, and results-driven.
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One of the key differentiators of this program was the use of modern, interactive training methodologies designed to activate learners’ ownership and real-life application.
Inspirational Lecture Method
Rather than conventional teaching, the trainer used authentic industry stories, vivid examples, and an inspirational delivery style to help participants truly internalize the values of customer service and the Omotenashi spirit – serving from the heart.

Game-Based Learning
Energizing games and team challenges brought a “learn through play – play through learning” atmosphere. Each game was structured around game theory principles, fostering both competition and collaboration, and stimulating teamwork and quick decision-making in service scenarios.

Learners worked in teams to analyze case studies, build customer personas, design Customer Journey Maps, and present service improvement ideas. This approach nurtured analytical thinking, cross-functional collaboration, and peer learning – all essential elements of Hung Phat’s team culture.

Participants took on real-life scenarios: consulting clients, handling complaints, and welcoming guests at project sites. Through these exercises, they practiced the 5 Golden Service Rules – 5 Sinceres (Xin), 5 Shoulds (Nên), 5 Transfers (Chuyển), Walking with the Customer, and Always Ready to Serve – directly in class.

Each classroom activity was thoughtfully built upon game theory, requiring participants to both compete for points and cooperate to achieve common goals. This helped them deeply understand the balance between competition, collaboration, and trust – mirroring real-world dynamics in customer engagement and management.

The program at Hung Phat stands as a testament to Lead-UP Academy’s training philosophy:
“We don’t just teach skills or update knowledge – we activate thinking, ignite emotion, and shape sustainable behavior.”
The transformation seen in each participant’s eyes, smiles, and action commitments after the course is the most valuable outcome – for both Hung Phat Real Estate and Lead-UP Academy.
Lead-UP Academy | Learn to Act – Act to Lead



In 2026, every bank already possesses clearly defined strategies and strategic directions. However, when examining these strategies closely, one critical aspect remains difficult to see clearly: organizational capability—the ability to translate strategy into consistent, day-to-day actions across every touchpoint.
This article is synthesized from the R&D initiatives of Lead-UP Academy and is intended for organizations seeking to transition from topic-based training to a systemic, capability-based development approach—one that is measurable, sustainable, and capable of generating real organizational transformation.
From Multi-Skilling Mindset to Lean Operations and AI Adoption. In the context where service companies are facing increasing pressure from rising operational costs, shortages of qualified talent, and ever-higher customer experience expectations, labor productivity has become a critical survival factor. However, productivity in service organizations cannot be improved merely by “working faster” or “pushing KPIs harder.”
Vietnam’s Hospitality and Tourism sector is entering a fundamentally new stage of development. Recent recovery should no longer be interpreted merely as an effort to restore occupancy levels, but rather as a comprehensive challenge of enhancing operational standards, repositioning customer experience, and developing a sustainable workforce amid the following conditions...
Over the past three years, the Telecommunications – Information & Communications Technology (ICT) industry has entered a phase of “mandatory restructuring.” The market is saturated, competition in data services is increasingly fierce, and customer behavior is changing faster than the speed of infrastructure upgrades. AI is disrupting how businesses operate. And notably, group–corporation structures are continuously merging, streamlining, and redesigning processes.
From practical research to an all-in-one, action-oriented training solution – designed to optimize resources, enhance capabilities, and build a leading workforce. In the context of lean operations and resource optimization, many organizations aspire to develop their workforce but lack a dedicated training department. In reality, most businesses assign training responsibilities to concurrent employees — resulting in programs that are often formalistic, insufficiently in-depth, and not aligned with the business strategy of each department.
In its ongoing journey to nurture genuine educational values, Sky-Line Education System continues to advance with a special training program designed exclusively for its Admissions Team, titled “Effective Admissions Consulting – Empathy, Commitment, and Companionship”, led by Expert Phạm Tô Hoài from the Lead-UP Academy for Practical Management.
At Lead-UP Academy, we have repeatedly observed a common reality during training sessions with service enterprises: each employee handles situations differently. Some are flexible and skillful; others rigidly follow SOPs, or even become confused and respond defensively. The result? Service quality becomes inconsistent, customer experiences lack uniformity, and businesses struggle to establish their own “standard” of service.
Over many years of delivering practical training, the experts at Lead-UP Academy have often witnessed the same scene: a quiet classroom, learners diligently listening and taking notes, yet lacking genuine excitement and active participation. We asked ourselves: How can we create a learning environment where participants not only listen, but truly engage, interact, and experience the classroom as something memorable?
In today’s era, where businesses are facing unprecedented disruptions – from digital transformation and global competition to the ever-increasing expectations of customers and employees – we believe training can no longer stop at simply “delivering knowledge” as it once did.