At Lead-UP Academy, we have repeatedly observed a common reality during training sessions with service enterprises: each employee handles situations differently. Some are flexible and skillful; others rigidly follow SOPs, or even become confused and respond defensively. The result? Service quality becomes inconsistent, customer experiences lack uniformity, and businesses struggle to establish their own “standard” of service.
In our journey of research and development (R&D) of practical training methods, we have always sought innovative solutions to turn learning into an experience directly connected to daily work. From that effort, we successfully developed a unique training method: Case Card Training.
From Research to Practice
The idea of “case cards” originated from our real-world observations: in service businesses, employees often face countless unexpected situations, yet each handles them differently, leading to uneven service quality. We asked ourselves: How can every employee practice handling situations according to the same standard, within a learning environment?
The answer we found for service enterprises was to create a set of cards describing real-life scenarios and standardized ways of resolving them.

[Image: Case cards implemented by Lead-UP experts at The Harmonia Hotel of Hoa Phat Group]
Co-Creation Method – The Core Value
What makes this project distinctive is the “Co-Creation” approach. The case cards are not drafted solely by Lead-UP experts, but are developed in close collaboration with the company’s leadership and project teams.
This ensures the final product is both highly practical and reflective of the enterprise’s unique identity, while also creating a unified service standard across the entire organization – avoiding the problem of “everyone doing it their own way.”
Value for Service Enterprises
The case card system has quickly proven its value when applied in regular training:
A Flagship Project and Lead-UP’s Pioneering Role
Lead-UP has been a pioneer in developing the case card training method and has successfully implemented it at numerous enterprises in the hospitality, tourism, and F&B sectors. These hands-on experiences are the foundation of our confidence to affirm: this is one of our flagship projects, delivering tangible and sustainable value for service businesses.
We are ready to collaborate, share, and transfer this model to organizations in need, in order to scale up this meaningful solution, standardize service quality, and create outstanding customer experiences.
Lead-UP Academy | Learn to Act – Act to Lead



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