On November 19, 2025, in Hue, the Practical Management Academy Lead-UP (Lead-UP Academy) and Thai Thu Media & Entertainment Co., Ltd. (Thai Thu Marketing) officially signed a Memorandum of Understanding for strategic cooperation, marking an important milestone in their journey to create value for the Vietnamese business community.

Cooperation for mutual development

According to the signing session, both parties agreed to establish a strategic partnership in the fields of training, consulting, event organization, and business community development, based on the principles of leveraging strengths, sharing resources, and accompanying one another toward sustainable growth.

Specifically, Lead-UP Academy and Thai Thu Marketing will collaborate in the following activities:

• Developing and implementing events, workshops, and practical training programs for the business community and organizations in Vietnam.
• Jointly organizing short-term training courses, consulting programs, and in-house corporate training initiatives, based on the professional strengths of each party.
• Exchanging trainers, experts, and training resources to enhance the quality of training programs.
• Researching and developing training and consulting projects, as well as activities that support businesses in adapting effectively to new contexts.

Creating value together – Connecting knowledge and practice

Speaking at the signing ceremony, Ms. Nguyễn Thị Trà My, Director of Lead-UP Academy, shared:

“The mission of Lead-UP is to bring management knowledge and practical skills closer to Vietnamese businesses. Our cooperation with Thai Thu Marketing – a company with strong experience in communication and brand development – will open up many opportunities to create highly applicable training programs and truly spread meaningful value.”

On behalf of Thai Thu Marketing, Ms. Thái Thị Thu, Director of the company, emphasized:

“We believe this collaboration will contribute to the development of practical and effective programs that bring long-term value to the business community, especially in connecting professional expertise with real-world business operations.”

The combined strengths of Thai Thu and Lead-UP – Moving toward the Outsourced Training Center model in 2026

The partnership between Lead-UP Academy and Thai Thu Marketing is not only built on a shared vision, but also on the complementary strengths each side brings:

• Lead-UP Academy offers a team of experienced experts and trainers, a practical and hands-on training methodology, and a diverse portfolio of programs tailored to the specific needs of each business.

• Thai Thu Marketing brings strong capabilities in communication, branding, and market connection, helping amplify impact and deliver training initiatives to the right audiences.

From this foundation, both parties have agreed that one of the key strategic directions for 2026 is to develop the “Outsourced Training Center” service into a top-choice solution for small and medium-sized enterprises in Central Vietnam.

This service will provide businesses with a wide range of practical benefits, including:

• A team of qualified experts and trainers

• Tailor-made training programs

• A diverse training portfolio

• A practical and hands-on training methodology

• Flexibility and cost-effectiveness

• Post-training support and commitment

Combining Lead-UP’s practical training expertise with Thai Thu’s communication and branding strengths, the Outsourced Training Center is expected to become a strategic solution that helps SMEs optimize resources, improve efficiency, and enhance workforce capabilities amid a rapidly evolving business environment.

Towards a five-year strategic partnership

The cooperation agreement between Lead-UP Academy and Thai Thu Marketing will remain effective for five years, with a commitment from both sides to jointly implement training, consulting, and research activities that support mutual growth.

This signing ceremony is not only a collaboration between two organizations with shared vision, but also the beginning of a professional ecosystem combining training, communication, and consulting—aimed at fostering a dynamic, innovative, and globally integrated business community.

Lead-UP Academy & Thai Thu Marketing – Connecting knowledge, spreading value, and building sustainable success.

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