Kick-off Ceremony of the “21 Days of Healing with a Compassionate Heart” Campaign

On September 13, 2025, at Viet An Eye Hospital Da Nang, the Kick-off Ceremony of the “21 Days of Healing with a Compassionate Heart” Campaign took place in a solemn, determined, and inspiring atmosphere. This event followed immediately after the training program “Excellence in Customer Experience Management”, designed and delivered exclusively for the hospital by the experts and associates of Lead-UP Academy.

Presence and commitment from hospital leadership

The ceremony was attended by the Board of Directors, Heads and Deputy Heads of Departments, and all hospital staff. The leadership emphasized the special significance of this campaign: it is not merely an internal competition, but a strong commitment by the hospital to bring patients peace of mind and happiness through both professional excellence and compassionate care.

Core objectives of the Campaign

Over the next 21 days, the entire staff will work together to achieve the following goals:

  • Create five-senses experiences, practice five service excellence rules, and embody five compassionate service behaviors at every patient touchpoint.
  • Spread the Omotenashi spirit – serving with sincerity, dedication, and thoughtfulness.
  • Honor the “Ambassadors of Compassionate Service” – outstanding individuals and teams who inspire colleagues and leave a lasting impression on patients.
  • Capture, share, and amplify wonderful service moments as living stories of compassion at Viet An Eye Hospital.

An atmosphere of unity and inspiration

The ceremony was filled with energy, unity, and determination: from doctors, nurses, and technicians to office staff, everyone was ready to embark on this special 21-day journey. Slogans, action pledges, and the bright smiles of each participant reaffirmed that every patient coming to the hospital will not only receive medical care for their eyes but also be healed by a compassionate heart.

The beginning of a new journey

The Kick-off Ceremony not only marked the start of a competitive campaign but also opened a new chapter in building a compassionate and sustainable service culture at Viet An Eye Hospital Da Nang.

Lead-UP Academy is proud to accompany Viet An Eye Hospital on the journey of creating excellent customer experiences – where hearts truly connect.

Lead-UP Academy | Learn to Act – Act to Lead

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