The year 2025 marked a proud milestone in the formation and development journey of Lead-UP Academy – the Practice-Based Management Academy of Lead-UP. From the very beginning, we deliberately chose a clear and consistent operating philosophy:

• Learn to act – to apply knowledge in practice and address real business challenges;
• Act to lead – to lead, take ownership, and create sustainable value.

This philosophy is not merely a slogan, but a guiding principle that underpins all consulting and training activities at Lead-UP Academy.

Practical Value – People at the Center – Transformation as the Ultimate Goal

At Lead-UP Academy, we take pride in bringing together a team of experts with extensive practical experience, a strong commitment to continuously updating new knowledge, and a deep understanding of the Vietnamese business environment. This foundation enables each Lead-UP program to be designed beyond predefined templates, instead being tailored specifically to the objectives, challenges, bottlenecks, and development strategies of each organization.

We do not train what is merely “available in the market”; rather, we focus on addressing the real issues that organizations are genuinely facing. As a result, the value of training at Lead-UP Academy does not stop at awareness, but is translated into concrete actions and measurable operational outcomes.

Strategic Partnerships – Building a Collaborative Ecosystem

Lead-UP Academy highly values strategic partnerships built on the foundations of trust, transparency, and a shared aspiration for sustainable development.

In 2025, we:

• Established strategic cooperation with Thai Thu Marketing in branding and communication initiatives;
• Collaborated with C&T Accountants in finance, accounting, and compliance governance;
• Partnered with universities and colleges in talent development and succession training.

These efforts reflect Lead-UP Academy’s proactive approach to building a partner ecosystem, enabling us to deliver integrated solutions to our clients - particularly through our Outsourced Training Department service and long-term, in-depth consulting and training programs.

Signature Programs – Defining Marks of 2025

The year 2025 concluded with numerous programs distinguished by professional depth, emotional resonance, and strong humanistic values:

• Viet An Eye Hospital Da Nang with the Excellent Customer Experience Management program and the emotionally impactful series of activities under the “21 Days of Healing with a Compassionate Heart” Campaign.
• Hung Phat Real Estate System, where Lead-UP partnered closely with senior leadership to systematically and profoundly elevate customer experience journeys.
• Sky-Line Education System with the program Effective Enrollment Consulting - Empathy, Commitment, and Partnership, serving both as a training curriculum and a guiding operational philosophy.
• Tien Phong Commercial Joint Stock Bank (TPBank) - a distinctive shade of purple - showcased an impressive journey, meticulously invested from mystery customer surveys to every experiential moment in the classroom through the program titled “Customer Communication and Complaint Handling Skills.”
• The Pearl Hoi An Hotel with the Inspirational Leadership program, carefully developed from needs assessment and scenario design to role-playing exercises that strongly reflected a practice-based spirit.
• Hoi An Tourism – Services Company, closing 2025 with the program Awakening the Service Mindset – Spreading the Beauty of Hoi An, where learners returned to the most fundamental values of the service profession: serving with heart, refinement, and sincerity.
  Here, our training was not intended for display, but to be emotionally authentic and culturally aligned, beginning with the very people of Hoi An - gentle and deeply humane.

From the 2025 Review to the 2026 Direction – Deep Development and Long-Term Partnership

Entering 2026, Lead-UP Academy does not pursue expansion through the sheer number of programs. Instead, we remain steadfast in our commitment to deep development, using operational effectiveness and human transformation as the primary measures of value.

From the experiences and lessons accumulated in 2025, we have recognized that while organizations do not lack short-term training courses, they greatly need long-term partnership solutions capable of accompanying them through different stages of development.

Accordingly, in 2026, Lead-UP Academy will focus on developing three core services, designed as a mutually reinforcing ecosystem rather than isolated offerings.

1. Management & Operations Consulting – Addressing Root Causes

In 2026, Lead-UP Academy will intensify management and operations consulting projects tailored to the real contexts of each organization. We begin by listening, observing, and analyzing how organizations actually operate, in order to accurately identify bottlenecks in governance, coordination, people, and experience.

The objective of consulting is not to impose theoretical models, but to:

• Enable clearer operational structures;
• Improve cross-functional coordination;
• Establish a solid foundation for sustainable growth.

2. Customized In-House Training – Closely Integrated with Work

In-House Training continues to be a core strength of Lead-UP Academy in 2026. Each program is custom-designed for specific organizations and target groups, ranging from senior leadership and middle managers to operational teams and support functions.

Our focus includes:

• Standardizing professional mindset and workplace behaviors;
• Bringing real scenarios and real challenges into the classroom;
• Aligning training outcomes with specific operational objectives.

At Lead-UP Academy, training is considered meaningful only when learners change the way they work and deliver tangible results after the program.

3. Outsourced Training Department – Long-Term Capability Development

One of Lead-UP Academy’s strategic priorities in 2026 is the continued development of the Outsourced Training Department service—a solution for organizations seeking to build a systematic training function without sufficient internal resources.

In this role, Lead-UP Academy acts not merely as a training provider, but as:

• A strategic partner in workforce capability development;
• A consulting unit designing and implementing long-term training roadmaps;
• A bridge connecting training, operations, and organizational culture.

This service enables organizations to maintain continuity, consistency, and depth in human development, rather than relying on fragmented, short-term training initiatives.

2026 Commitment – Remaining Steadfast to Substantive Value

In 2026, Lead-UP Academy continues to pursue a path that is challenging yet sustainable:
deep partnership – co-creation – and the generation of substantive value for organizations.

We believe that when consulting, training, and operations are integrated into a cohesive system, organizations not only achieve stronger performance outcomes, but also build a robust human foundation capable of sustaining long-term growth.

Lead-UP Academy sincerely thanks our valued Clients and Partners for their trust and partnership throughout 2025. We look forward to continuing our collaboration on a path of sustainable, substantive, and long-term development ahead.

Happy New Year 2026!

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Lead-UP Academy | Learn to Act – Act to Lead