Following two days of active learning and practical application, the “Professional Consultative Selling Skills” training programme for Hoi An Travel, delivered by Lead-UP Academy, concluded in an atmosphere of enthusiasm and strong determination. The closing ceremony provided an opportunity to recognise participants’ collective efforts while reaffirming the partnership between the company and the training provider in developing workforce capabilities.

Under the guidance of Training and Consulting Expert Phạm Tô Hoài and his colleagues, participants completed 07 in-depth, highly practical exercises. Through discussions, group work, presentations, and feedback, participants had the opportunity to review their approaches to customer engagement, strengthen their consultative selling skills, and reinforce a sales mindset grounded in actual customer needs. Their commitment to continuous improvement, active participation, and efforts to refine each assignment created a dynamic learning environment with a strong emphasis on practical application.

[Photo: Participants developing proposals and quotations for B2B customers directly in Canva]

The closing ceremony took place in a warm atmosphere, with the attendance of General Director Nguyễn Thị Ngọc Lan and Executive Director Hoàng Thị Thúy Nhàn. The presence of senior leadership encouraged participants and demonstrated the organisation’s commitment to training and developing the Hoi An Travel team.

Speaking at the ceremony, General Director Nguyễn Thị Ngọc Lan highlighted Hoi An Tourism -Service Joint Stock Company’s commitment to enhancing the quality of its workforce. In particular, continued emphasis has been placed on developing the Hoi An Travel team’s capabilities to meet business requirements in an evolving operating environment.

The General Director also reflected on the collaboration with Expert Phạm Tô Hoài and Lead-UP Academy, from the initial survey and assessment of existing conditions to content preparation and programme delivery. This thorough preparation reflected the company’s expectations for a training programme closely aligned with practical needs, laying the foundation for positive changes in workplace performance and contributing to Hoi An Travel’s future success.

[Photo: General Director Nguyễn Thị Ngọc Lan, Executive Director Hoàng Thị Thúy Nhàn, and Expert Phạm Tô Hoài presenting certificates of completion to participants]

Representing Lead-UP Academy, Expert Phạm Tô Hoài expressed his deep appreciation for the serious approach to learning, commitment to continuous improvement, and sustained efforts demonstrated by all managers and staff participating in the programme. The achievements of the two days reflected participants’ focus, collaborative spirit, and willingness to embrace and experiment with new approaches.

[Photo: Training and Consulting Expert Phạm Tô Hoài delivering remarks and presenting certificates of completion at the training programme’s closing ceremony]

To sustain the learning process, the expert and Lead-UP Academy established a dedicated discussion group with the Hoi An Travel team, providing a channel for continued guidance and post-training support. This practical connection enables participants to continue sharing challenges, discussing applications, and progressively incorporating their learning into their daily consultative selling activities.

A particularly memorable moment at the closing ceremony was the recognition of teams and individuals for their achievements and positive contributions. Team 2 was congratulated on its remarkable breakthrough to become the programme’s outstanding team, reflecting its collaborative efforts and determination throughout the practical exercises.

[Photo: Congratulating Team 2 on being recognised as the best-performing team]

[Photo: Team 2 celebrating its remarkable victory]

The programme also honoured 03 outstanding participants who made significant contributions throughout the two days of training:

• Huỳnh Thị Mỹ Loan - Head of Sales.
• Nguyễn Thị Ngân Thanh - Operations Supervisor.
• Lê Thị Nhật - Sales Executive.

[Photo: Congratulating the Top 3 outstanding participants]

This recognition celebrated exceptional efforts while encouraging a spirit of learning, proactive contribution, and collective progress across the team.

The programme has concluded, and participants have returned to their respective roles. The knowledge, practical experience, and feedback gained during the programme will continue to hold value when translated into concrete actions: a question that deepens customer understanding, a more appropriate advisory approach, a more persuasive proposal, or a more thoughtful customer care interaction. This embodies the philosophy of “Learn to Act - Act to Lead”, which Lead-UP Academy seeks to put into practice in partnership with businesses after every programme.

Lead-UP Academy extends its sincerest and deepest gratitude to the leadership of Hoi An Tourism–Service Joint Stock Company, General Director Nguyễn Thị Ngọc Lan, Executive Director Hoàng Thị Thúy Nhàn, and the entire Hoi An Travel team for their trust, thoughtful coordination, and support in enabling the successful delivery of this programme.

We sincerely thank all participants for their commitment to continuous improvement, enthusiasm, and sense of responsibility. Your active learning, willingness to share, and dedicated efforts shaped the value of these two days of training. Lead-UP Academy deeply appreciates the opportunity to accompany Hoi An Travel and wishes the team every success in applying the knowledge gained, further strengthening their professional capabilities, and contributing to the company’s continued achievements in the journey ahead.

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Lead-UP Academy | Learn to Act – Act to Lead