Drawing on recent observations at hotels and resorts in Hội An, Đà Nẵng, Quảng Ninh, Thanh Hóa, Nghệ An, and other locations, Lead-UP Academy’s team of experts is developing an approach that integrates operations management, service standardization, and workforce capability development. This work reflects a research and development (R&D) approach grounded in organizational contexts, with a focus on improvements that can be implemented, monitored, and evaluated in practice.
On 8 September 2026, Lead-UP Academy of Practical Management (Lead-UP Academy) served on the Graduation Project Defense Panel for Digital Marketing students at FPT Polytechnic Da Nang during Round 3 of 2026. This activity represents a further step in implementing the Memorandum of Understanding (MOU) signed between the two organizations, linking industry engagement with the development of students’ professional competencies.
Following two days of active learning and practical application, the “Professional Consultative Selling Skills” training programme for Hoi An Travel, delivered by Lead-UP Academy, concluded in an atmosphere of enthusiasm and strong determination. The closing ceremony provided an opportunity to recognise participants’ collective efforts while reaffirming the partnership between the company and the training provider in developing workforce capabilities.
On 4 September 2026, Lead-UP Academy of Practical Management, in collaboration with Hoi An Travel, conducted the first day of the “Professional Consultative Selling Skills” training programme. The programme was delivered and facilitated by consulting and training expert Pham To Hoai, Founder of Lead-UP Academy of Practical Management.
Following an extensive process of research, assessment, and meticulous preparation, Lead-UP Academy has completed the final arrangements for the delivery of the “Professional Consultative Selling Skills” training program, specifically tailored to the Hoi An Travel team.
Immediately following the National Day holiday on September 2, Lead-UP Academy will continue its partnership journey with Hoi An Tourist Holding Company through the two-day “Professional Consultative Selling Skills” training program, specially designed for the Hoi An Travel team. Rather than being merely a course on tour-selling techniques, the program aims to facilitate a critical shift: from simply providing “tour proposals and quotations” to delivering consultative solutions, designing customer experiences, and managing customers throughout the entire sales journey.