Coaching & Mentoring – Retaining and Developing Gen Z

In recent conversations with businesses, we have noticed a recurring question: “How can we retain and develop Gen Z – the young generation of employees who are increasingly making up a large share of the workforce?”

Gen Z – Different and Challenging

Gen Z was born in the digital era, raised with smartphones, social media, and now AI. They carry three distinct characteristics that every leader should pay attention to:

  • Tech-savvy: Always ready to experiment with new tools, unafraid of change.
  • Value-driven: They seek meaning and growth in their work, not just a paycheck.
  • Mobility mindset: Gen Z will leave quickly if the workplace fails to provide motivation or learning opportunities.

The current pain point for many Vietnamese businesses is clear: hiring Gen Z is relatively easy, but retaining and developing them is the real challenge.

Why Coaching & Mentoring Is the Key

I often call coaching and mentoring the “vaccine” against fragmentation and disconnection in multi-generational workplaces.

  • Retaining talent through growth opportunities
    Gen Z is not afraid of work, but they need a companion. A structured coaching and mentoring program helps them see a clear career path, encouraging stronger commitment and loyalty.
  • Building trust and cross-generational connection
    Coaching/mentoring is not only about teaching skills; it is about leaders listening to and understanding young employees—something many organizations still lack.
  • Creating the next generation of leaders
    With the right approach, coaching transforms Gen Z from “new hires” into “successors” who are ready to take on greater responsibility within just a few years.

Where Should Businesses Start?

From numerous coaching projects, I have distilled several practical starting points:

  • Build a coaching culture: Don’t let coaching be seen as “extra work” for HR. It must become a core leadership skill.
  • Personalized mentoring: Each Gen Z employee should be paired with a mentor who fits their career direction and learning style.
  • Leverage technology: AI, e-learning, and LMS platforms can track progress, enable quick feedback, and personalize development journeys.
  • Continuous measurement: Define KPIs not only for work performance but also for capability growth.

A Practical Case

We once worked with a retail group where the turnover rate of Gen Z employees within six months was nearly 40%. After rolling out the “Mentor Gen Z” program—pairing each manager with one-on-one mentees and combining mentoring with on-the-job training:

  • The turnover rate dropped to 18% within a year.
  • Many young employees proactively proposed new ideas, and some became store managers within 2–3 years.
  • The work atmosphere shifted significantly: fewer conflicts, stronger engagement.

These are not just numbers; they are proof of the power of coaching and mentoring when done right.

Conclusion

Gen Z does not need a perfect company. What they truly need is an environment where they can learn, experiment, be mentored, and see a clear path of growth.

Coaching and mentoring—if businesses truly invest—will become the **“golden key” to retaining Gen Z and shaping the next generation of leaders for sustainable growth in the digital era.

Wishing you success,

Lead-UP Academy | Learn to Act – Act to Lead

 

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