CONTEXT: THE LABOR MARKET IS ENTERING A PERIOD OF PROFOUND TRANSFORMATION
Over the coming decade, the global labor market is projected to undergo a period of significant transformation, driven simultaneously by several macro-level forces such as technological advancement, geoeconomic fragmentation, economic uncertainty, demographic shifts, and the green transition. These dynamics are continuously reshaping employment structures, skill requirements, and the ways in which work is organized within enterprises.
According to the Future of Jobs Report 2025 published by the World Economic Forum (WEF), the report is based on a survey of more than 1,000 global enterprises representing over 14 million workers across 22 industries and 55 economies, with the aim of forecasting employment and skills trends for the period 2025–2030.
Within this context, artificial intelligence (AI)—particularly generative AI—has emerged as one of the most influential transformative forces. Its impact extends beyond technological development and directly affects organizational structures, management models, and the operational mechanisms of enterprises.
FIVE MAJOR FORCES SHAPING THE LABOR MARKET
The WEF report identifies five key transformative forces that are shaping the global labor market.
1. Technological Change
The rapid advancement of artificial intelligence, big data, cloud computing, and robotic automation is fundamentally altering the nature of work.
According to WEF survey findings:
AI can simultaneously create opportunities and displacement. Projections suggest that emerging technologies may generate approximately 11 million new jobs, while simultaneously replacing around 9 million existing jobs in the coming years.
2. Geoeconomic Fragmentation
Trade tensions, supply chain restructuring strategies, and shifts in global production are reshaping the global employment landscape.
As a result, enterprises are increasingly required to:
3. Economic Uncertainty
Inflation, financial market volatility, and unstable economic growth are directly influencing corporate workforce strategies.
In this context, many organizations are reducing demand for routine administrative roles while increasing demand for positions that can enhance operational efficiency, such as:
4. Demographic Shifts
Population aging in many developed countries and the rapid growth of youth populations in emerging economies are placing significant pressure on global employment systems.
Projections indicate that over the next decade:
This gap highlights the urgent need for large-scale reskilling and upskilling initiatives.
5. Green Transition
The transition toward a low-carbon economy is generating new categories of employment, including:
This transition is expected to become one of the most important sources of job creation in the coming period.
HOW AI IS RESHAPING THE STRUCTURE OF WORK
A study conducted by Anthropic (2026) provides an empirical perspective on how AI is currently being used in the workplace.
Unlike theoretical projections, this study analyzes millions of real interactions between users and the AI system Claude in order to identify the types of tasks that workers are assigning to AI systems.
The results indicate that:
This finding reflects an important emerging trend: workers are gradually learning how to allocate tasks between humans and AI systems.
AI HAS NOT YET CAUSED MASS UNEMPLOYMENT - BUT IT IS CHANGING HIRING PATTERNS
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One of the most common concerns surrounding AI is the possibility that it will trigger large-scale unemployment. However, current evidence suggests that the impact of AI is gradual yet structurally significant.
According to the Anthropic study:
Instead, the impact appears in another form: a decline in hiring rates, particularly among young workers entering the labor market.
Some data indicate that employment opportunities in AI-affected occupations have declined by 6–16% for workers aged 22–25, primarily because companies are hiring fewer new entrants.
In other words, AI is restructuring the labor market through changes in hiring patterns and job organization, rather than through immediate job elimination.
SKILLS THAT WILL BECOME INCREASINGLY IMPORTANT
The WEF report indicates that the skills gap is widening significantly across occupational groups.
The most important skills for the future workforce include:
In particular, skills such as resilience, flexibility, and agility are increasingly viewed as the factors that distinguish growing occupations from declining ones.
THE PERSPECTIVE OF LEAD-UP ACADEMY
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From the perspective of Lead-UP Academy, these transformations are not merely technological developments; rather, they fundamentally relate to organizational capability.
Through numerous consulting and training projects across industries such as banking, hospitality, services, and retail, we have observed three major shifts currently taking place within enterprises.
1. Jobs Are Not Disappearing—But Their Structure Is Changing
AI rarely replaces an entire profession; instead, it tends to replace specific tasks within a profession.
As a result, many job positions are becoming increasingly hybrid in nature. For example:
Consequently, traditional competency models are gradually being replaced by multi-functional and multi-tasking capability frameworks supported by AI.
2. Competitive Advantage Lies Not in AI Itself, but in How Organizations Use It
AI is becoming more accessible and widely available than ever before. Therefore, competitive advantage does not lie simply in possessing AI technology.
Rather, it lies in the ability of organizations to:
Organizations that successfully integrate people, processes, and technology will achieve significant productivity gains.
3. Training and Workforce Development Will Become Strategic Capabilities
In an environment characterized by rapid change, workforce training and development can no longer be viewed merely as supporting activities.
Instead, they are becoming strategic capabilities of organizations.
Enterprises need to develop:
These elements provide the foundation that enables organizations to adapt effectively to the evolving labor market in the age of AI.
CONCLUSION
Artificial intelligence is not merely a new technology. It is becoming a powerful force that is restructuring the global labor market and redefining how enterprises operate.
In the coming period, successful organizations will not be those that attempt to resist change. Rather, they will be those that:
In this context, organizational capability and human capability development will become decisive factors enabling enterprises to adapt to the future of work.
References
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Among the numerous AI index reports released in 2025, the AI Index Report 2025 by Stanford HAI stands out as one of the most comprehensive and insightful publications. Its breadth and depth provide a holistic view of AI’s development trajectory over the past year. This eighth edition—the most extensive to date—paints a panoramic picture of 2024, a pivotal year in which AI transitioned from a subject of technological curiosity to a genuine economic and scientific driving force.
Over the past two years, Artificial Intelligence (AI) has become one of the most frequently discussed topics within the Vietnamese business community, particularly among small and medium-sized enterprises (SMEs). From business networking events and digital transformation seminars to internal management discussions, AI is often positioned as a “lever” capable of accelerating growth, optimizing costs, and strengthening competitive advantage.
Digital transformation is no longer a new concept. From large corporations to SMEs, everyone talks about applying technology, AI, and data to boost productivity and optimize operations. However, in reality, most Vietnamese businesses are still “transforming” in words but not truly “changing” in practice. Many technology projects remain unfinished, software systems are left unused, employees feel frustrated, and leaders grow impatient — “We’ve invested, but where are the results?” The problem doesn’t lie in technology itself. It lies in people and the approach.
Digital transformation is no longer a new concept. From large corporations to SMEs, everyone talks about applying technology, AI, and data to boost productivity and optimize operations. However, in reality, most Vietnamese businesses are still “transforming” in words but not truly “changing” in practice. Many technology projects remain unfinished, software systems are left unused, employees feel frustrated, and leaders grow impatient — “We’ve invested, but where are the results?” The problem doesn’t lie in technology itself. It lies in people and the approach.
During a training session with a production team at a factory in Central Vietnam, I asked: “How many of you have noticed a small mistake that happens every day, but thought… well, it’s the manager’s problem?”
In our recent training programs on AI applications, we observed a common reality: departments are overloaded with administrative tasks, reporting, procedures, and decision-making in an increasingly volatile environment. Leadership wants innovation, employees want less pressure, but the recurring question is: Where can AI be applied concretely in management and operations, and how can it avoid becoming another burden?
We have encountered this story in many Vietnamese companies—from large corporations to SMEs. And we realize one thing: traditional training is no longer sufficient to meet today’s challenges. When the market changes every day, when technology penetrates every corner of work, teaching and learning must also transform. That is when E-learning and AI become the answer.